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Branding


Branding Basics: Building a Memorable Brand Identity
A strong brand identity is one of your most valuable business assets. It's what makes you recognizable, memorable, and different from your competitors. But building a cohesive brand goes far beyond creating a logo—it's about crafting a complete experience that resonates with your target audience.
Tom Delaney
Oct 132 min read
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Creating and Managing a Powerful Business Identity
A strong brand identity is crucial for long-term success. Branding goes beyond just a logo or a catchy tagline. It encompasses the overall image and perception of a business, helping it stand out from the crowd, build recognition, and foster customer loyalty.
Tom Delaney
Aug 183 min read
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Do Sponsorships Really Work For Your Brand?
Some athletes such as swimmers will be able to earn considerably more than from what they would in just the sport itself. The advantages are definitely there for the athletes, but are sponsorships all they are worked up to be for brands? Let's dive deeper.
Tom Delaney
Jul 223 min read
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